Although 78% of the people declare that the role of taking care of the house belongs to all residents, according to a survey by the clothing brand Ariel in partnership with Ibope, women are still largely responsible for household chores. Clothes washing, for example, is done by them in 72% of cases. Among men, 22% say they do not perform the task for fear of damaging the pieces. In this context, Ariel intends to reinforce the importance of sharing domestic activities between couples,using the motto “#CompartilharNosFazMelhores”.